Communication

Bachelor of Science

About the Program

The Bachelor of Science degree in Communication provides students a choice of two concentrations: Integrated Marketing communication and Media communication. This multidisciplinary program will draw upon courses from numerous colleges, providing students the expertise needed to develop highly desirable skills in professional or technical writing and editing, public and media relations, brand management, social media and electronic communications, marketing, advertising, internal and external messaging, public speaking, and speechwriting.

Program Competencies

In addition to the University’s general graduation competencies, Communication degree students will develop competencies within their chosen specialization.

Integrated Marketing Communication (Competencies for IMC concentration only)

  • Create persuasive position papers, press releases, speeches, journalistic articles, and technical documents.
  • Describe the marketing process and the role of advertising and promotion in an IMC program.
  • Assess how various environmental and ethical challenges affect the marketing of products and services.
  • Evaluate the important role that marketing, advertising and public relations play in relation to meeting the strategic objectives of the organization.
  • Construct persuasive oral communication to communicate effectively with various constituencies.
  • Compose a professional technical writing portfolio utilizing standard industry terms and language.

Media Communication (Competencies for MC concentration only)

  • Interpret design aesthetics in a media environment and explain its importance in the world of communications and technology.
  • Demonstrate knowledge in technologies of the web, video, and imagery necessary to prepare for an entry level position in the field of communication.
  • Apply current industry standards in collaborating, collection management, and generation of marketing materials and supporting documents.
  • Compose a professional technical writing portfolio utilizing standard industry terms and language.

Please refer to the academic catalog for the year you began your degree program.