Communication

Bachelor of Science

Suggested Program Sequence
Integrated Marketing Communication Concentration

Freshman

1st Semester 2nd Semester
CTA 206 Available Online Computer Applications
Prereq: None

or CTA 210 Computer Science
Prereq: None

DSN 121 Available Online Digital Publishing
Prereq: Co-requisite: DSN 094

DSN 105 Available Online Visual Communication
Prereq: Co-requisite: DSN 094

ENG 122 Available Online English Composition II
Prereq: A "C" or higher in ENG 121. Please note the minimum passing grade of ENG 122 is a "C"

ENG 121 Available Online English Composition I
Prereq: Successful completion of ENG 110 (with a grade of a "C") or placement through Accuplacer. Please note the minimum passing grade of ENG 121 is a "C".

POL 300 Available Online American Politics
Prereq: ENG 121

MAT 205 Available Online Introductory Survey of Mathematics
Prereq: Pass math skills assessment or MAT 110 with a minimum grade of "C".

PSY 101 Available Online Introduction to Psychology
Prereq: None

PHI 100 Available Online Introduction to Critical Thinking
Prereq: None

Natural Science Elective

Sophomore

1st Semester 2nd Semester
COM 250 Available Online Technical Writing
Prereq: ENG 122

 Available Online Technical Writing
Prereq: ENG 122

BMK 306 Available Online Principles of Advertising
Prereq: None

DSN 210 Available Online Digital Image Manipulation
Prereq: BCS 210 or CTA210. Co-requisite: DSN 094

BMK 305 Available Online Marketing
Prereq: None

ECO 105 Available Online Fundamentals of Economics
Prereq: None

COM 300 Available Online Communication Theory
Prereq: COM 245 or ENG 122.

ENG 131 Available Online Public Speaking
Prereq: A "C" or higher in ENG 122.

COM 314 Available Online Technical Communications and Project Management
Prereq: COM 250

SOC 101 Available Online Introduction to Sociology
Prereq: None

MAT 308 Available Online Inferential Statistics
Prereq: MAT 102 or MAT 202 or MAT 205 with minimum grade of “C” or BSN candidate or College of Business completion degree candidate.

Junior

1st Semester 2nd Semester
BMK 307 Public Relations
Prereq: None

BMK 300 Available Online Design for Marketing
Prereq: None

BMK 355 Available Online Internet Marketing
Prereq: BMK 305

BMK 320 Available Online Consumer Behavior
Prereq: BMK 305

COM 310 Available Online Legal Aspects of Communication
Prereq: None

COM 344 Available Online Writing and Reporting for the News Media
Prereq: ENG 122

COM 332 Managing Crisis Communications
Prereq: None

Elective
COM 431 Available Online Media and Society
Prereq: None

Elective

Senior

1st Semester 2nd Semester
BMK 400 Available Online Social Media Marketing
Prereq: None

*COM 400 Co-Op Experience
Prereq: Student needs at least 60 credits completed and a minimum GPA of 2.5. This course requires approval from the Program Chair and the Director of Cooperative Education.

BMK 410 Available Online Integrated Marketing Communications
Prereq: BMK 305

Additional course work as needed to meet 120 credits for graduation.
Elective  
Elective  
Elective
 
*Students with professional or work-related experience may be considered for an alternative to meet the 6-credit minimum Co-op requirement.

This information applies to students who enter this degree program during the 2015-2016 Academic Year. If you entered this degree program before the Fall 2015 semester, please refer to the academic catalog for the year you began your degree program.