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Business Analytics, Bachelor of Science

Purpose

Business Analytics is the combination of skills, technologies, applications, and processes used by organizations to gain data-driven insights that can be used for decision making across business functions including finance, marketing, and operations.  The program is designed to provide the statistical, analytical, technical and critical thinking skills required to be competitive in the modern business environment that increasingly utilizes large data sources to improve the quality of business decisions.

Program of Study

The Bachelor of Science degree program in Business Analytics provides course work from both the College of Business and the College of Technology.  Course offerings emphasize those analytic and critical thinking skills presently needed by business professionals.    With the constant development of new technologies there is a need to efficiently collect and store vast amounts of digital data.  Students in this program will develop the necessary skills to extract, analyze, organize and present data in a manner that is useful for organizational decision making.  The program will require students to develop a high level of quantitative and technological skills.  It utilizes the courses from the undergraduate business core, existing courses from the College of Technology, and specialized courses in the area of business analytics.

Cooperative Learning Experiences

Cooperative learning experiences (co-ops) are available in the Business Analytics program utilizing elective courses approved by the program chair.  Depending on the co-op experience available and the student’s course completion schedule, other courses such as BBM 301, Organizational Behavior may also be completed as a co-op.  Each co-op experience is expected to last for two consecutive semesters and earn the student six credits toward their 120 credit degree.

To be eligible for the co-op the student must have completed 60 credits and have a minimum GPA of 2.5.  The student must inform the Director of the Co-op program and the Business Analytics Program Chair one semester before they would like to begin a co-op assignment. 

Program Competencies

In addition to achieving the Wilmington University undergraduate graduation competencies given in the Academic Information section of the catalog, each graduating student will be able to:

  1. Effectively evaluate and frame business problems and acquire knowledge and skills of statistical tools available to analyze business problems such as the Business Intelligence Concepts of Online Analytical Processing and data mining.
  2. Utilize critical thinking strategies to evaluate problems, and solutions and make recommendations based on client needs utilizing appropriate analytical tools.
  3. Demonstrate effective information literacy and communication with valid and reliable research as it relates to the field of business analytics.
  4. Apply the ethical standards as required by professionals in the business analytics field.


Curriculum - General Education Requirements

English Composition (12 Credits)

ENG 121 English Composition I

ENG 122 English Composition II

ENG 131 Public Speaking

ENG 310 Research Writing

Humanities Elective (6 credits)

BBM 319 Business Ethics

COM 245 Writing for the Media

DSN 110 Fundamentals of Drawing

TEC 215 Basic Photography

VMG 313 Aesthetics of Film

Culinary Arts Elective

Drama Elective

Ethnic Studies Elective

Fine Arts Elective

Foreign Language Elective

History Elective

Humanities Elective

Literature Elective

Music Elective

Philosophy Elective

Religion Elective

Social Science Electives (6 credits)

ECO 101 Economics I

PSY 101 Introduction to Psychology

OR

SOC 101 Introduction to Sociology

Mathematics (3 Credits)

(See Program Requirements)

Natural Science (3 or 4 Credits)

(See Program Requirements)

Computer Operations (3 Credits)

(See Program Requirements)

Critical Analysis (3 Credits)

PHI 100 Introduction to Critical Thinking

Citizenship (3 Credits)

HUM 381 Contemporary Global Issues

All College of Business students are to take HUM 381.

Business Core (33 credits)

BAC 101 Accounting I

BAC 102 Accounting II

BBM 201 Principles of Management

BBM 301 Organizational Behavior

BBM 320 Business Communications

BBM 325 Intro to Business Analytics

BBM 402 Strategic Management

BMK 305 Marketing

CTA 326 Integrating Excel into Business Problem Solving

FIN 305 Financial Management

MAT 205 Introductory Survey of Mathematics

MAT 312 Business Statistics

MIS 320 Management Information Systems

Prerequisite Note:

BBM 201 is the prerequisite for BBM 301.

ENG 122 is the prerequisite for BBM 320.

The successful completion of all Business Analytics business core courses is the prerequisite for BBM 402.

Note: BBM 301 is available as a co-op.

Business Analytics Core (33 credits)

BBM 412 Project Management

BBA 305 Advanced Excel for Business Analytics

BBA 350 Advanced Statistics for Business Analytics

BBA 420 Data Mining

BBA 430 Big Data and Visualization

BBA 480 Capstone Business Analytics

ECO 102 Economics II

ISM 330 Business Intelligence

ISM 410 Physical Design and Implementation with DBMS

ISM 420 Data Modeling and Warehousing

PHI 314 Ethics for Computer Professionals

ISM Prerequisite Note:

ISM 330 and ISM 410: The prerequisite is CTA 326 or equivalent.

ISM 420: The prerequisite is CTA 326 or equivalent and ISM 410.

PHI Prerequisite Note:

PHI 314: The prerequisite is BCS 206.

BBM Prerequisite Note:

BBM 325: The prerequisite is CTA 326.

BBM 412: The prerequisite is BBM 201.

BBA Prerequisite Note:

BBA 350: The prerequisite is BBA 305 and MAT 312.

BBA 420: The prerequisite is BBA 350.

BBA 430: The prerequisite is ISM 330.

ECO Prerequisite Note:

ECO 102: The prerequisite is ECO 101.

Note:

BBA 480: This is the last course to be taken. All courses listed in the BBA Core are required to be taken before the Capstone with a minimum grade of "C."

Business Electives (9 credits)

Choose from the following:

BAC 201 Intermediate Accounting I

BAC 202 Intermediate Accounting II

BBA 360 Forecasting for Business Analytics

BBA 370 Simulation for Business Analytics

BBA 380 Database Marketing

BBA 440 Web and Social Media Analytics

BBA 450 Advanced Visualization

BMK 321 Marketing Research

FIN 306 Corporate Finance

FIN 410 Financial Reporting and Analysis

BBA Prerequisite Note:

BBA 360: The prerequisite is BBA 350.

BBA 370: The prerequisite is BBA 305.

BBA 380: The prerequisite is BMK 305 and BBA 305.

BBA 440 and BBA 450: The prerequisite is BBA 430.

Certain courses may be available as a co-op.

Free Electives (6 credits)


Suggested Program Sequence

Freshman

1st Semester

CTA 326 Integrating Excel into Business Problem Solving

ENG 121 English Composition I

MAT 205 Introductory Survey of Mathematics

PHI 100 Introduction to Critical Thinking

ECO 101 Economics I

2nd Semester

BAC 101 Accounting I

MAT 312 Business Statistics

ENG 122 English Composition II

BBM 325 Intro to Business Analytics

Natural Science Elective

Sophomore

1st Semester

BAC 102 Accounting II

BBM 201 Principles of Management

ISM 330 Business Intelligence

ENG 131 Public Speaking

BBA 305 Advanced Excel for Business Analytics

2nd Semester

BBM 320 Business Communications

FIN 305 Financial Management

ENG 310 Research Writing

BBA 350 Advanced Statistics for Business Analytics

ECO 102 Economics II

Junior

1st Semester

BBM 301 Organizational Behavior

BMK 305 Marketing

BBA 420 Data Mining

MIS 320 Management Information Systems

HUM 381 Contemporary Global Issues

BBM 301: Co-op experience optional

2nd Semester

ISM 410 Physical Design and Implementation with DBMS

BBM 412 Project Management

PHI 314 Ethics for Computer Professionals

Humanities Elective

Social Science Elective

Senior

1st Semester

ISM 420 Data Modeling and Warehousing

BBA 430 Big Data and Visualization

Business Elective

Business Elective

Humanities Elective

2nd Semester

BBM 402 Strategic Management

BBA 480 Capstone Business Analytics

Business Elective

Free Elective

Free Elective


Business Analytics Completion Degree

Curriculum

Transfer students who hold an associate degree from a partner institution are required to take the following Business Analytics courses.

Business Analytics Core

BBA 305 Advanced Excel for Business Analytics

BBA 350 Advanced Statistics for Business Analytics

BBA 420 Data Mining

BBA 430 Big Data and Visualization

BBA 480 Capstone Business Analytics

BBM 320 Business Communications

BBM 402 Strategic Management

BBM 412 Project Management

BMK 305 Marketing

FIN 305 Financial Management

ISM 330 Business Intelligence

ISM 410 Physical Design and Implementation with DBMS

ISM 420 Data Modeling and Warehousing

MAT 312 Business Statistics

PHI 314 Ethics for Computer Professionals

What is a Completion Degree?

A completion degree is a personalized version of a bachelor's degree created exclusively for students who have completed an associate degree at an accredited institution. Completion degrees are available for most Wilmington University Bachelor of Science degrees. A student who expects to transfer a completed associate's degree should communicate with a Wilmington University academic advisor before registering for courses. A transcript with documentation of the conferred degree must be received by Wilmington University to confirm eligibility.