Business Analytics is the combination of skills, technologies, applications, and processes used by organizations to gain data-driven insights that can be used for decision making across business functions including finance, marketing, and operations. The program is designed to provide the statistical, analytical, technical and critical thinking skills required to be competitive in the modern business environment that increasingly utilizes large data sources to improve the quality of business decisions.
Program of Study
The Bachelor of Science degree program in Business Analytics provides course work from both the College of Business and the College of Technology. Course offerings emphasize those analytic and critical thinking skills presently needed by business professionals. With the constant development of new technologies there is a need to efficiently collect and store vast amounts of digital data. Students in this program will develop the necessary skills to extract, analyze, organize and present data in a manner that is useful for organizational decision making. The program will require students to develop a high level of quantitative and technological skills. It utilizes the courses from the undergraduate business core, existing courses from the College of Technology, and specialized courses in the area of business analytics.
Cooperative Learning Experiences
Cooperative learning experiences (co-ops) are available in the Business Analytics program utilizing elective courses approved by the program chair. Depending on the co-op experience available and the student’s course completion schedule, other courses such as BBM 301, Organizational Behavior may also be completed as a co-op. Each co-op experience is expected to last for two consecutive semesters and earn the student six credits toward their 120 credit degree.
To be eligible for the co-op the student must have completed 60 credits and have a minimum GPA of 2.5. The student must inform the Director of the Co-op program and the Business Analytics Program Chair one semester before they would like to begin a co-op assignment.
In addition to achieving the Wilmington University undergraduate graduation competencies given in the Academic Information section of the catalog, each graduating student will be able to:
ENG 121 English Composition I
ENG 122 English Composition II
ENG 131 Public Speaking
ENG 310 Research Writing
BBM 319 Business Ethics
COM 245 Writing for the Media
DSN 110 Fundamentals of Drawing
TEC 215 Basic Photography
VMG 313 Aesthetics of Film
Culinary Arts Elective
Ethnic Studies Elective
Fine Arts Elective
Foreign Language Elective
ECO 101 Economics I
PSY 101 Introduction to Psychology
SOC 101 Introduction to Sociology
PHI 100 Introduction to Critical Thinking
HUM 381 Contemporary Global Issues
BAC 101 Accounting I
BAC 102 Accounting II
BBM 201 Principles of Management
BBM 301 Organizational Behavior
BBM 320 Business Communications
BBM 325 Intro to Business Analytics
BBM 402 Strategic Management
BMK 305 Marketing
CTA 326 Integrating Excel into Business Problem Solving
FIN 305 Financial Management
MAT 205 Introductory Survey of Mathematics
MAT 312 Business Statistics
MIS 320 Management Information Systems
BBM 201 is the prerequisite for BBM 301.
ENG 122 is the prerequisite for BBM 320.
The successful completion of all Business Analytics business core courses is the prerequisite for BBM 402.
Note: BBM 301 is available as a co-op.
BBM 412 Project Management
BBA 305 Advanced Excel for Business Analytics
BBA 350 Advanced Statistics for Business Analytics
BBA 420 Data Mining
BBA 430 Big Data and Visualization
BBA 480 Capstone Business Analytics
ECO 102 Economics II
ISM 330 Business Intelligence
ISM 410 Physical Design and Implementation with DBMS
ISM 420 Data Modeling and Warehousing
PHI 314 Ethics for Computer Professionals
ISM Prerequisite Note:
ISM 330 and ISM 410: The prerequisite is CTA 326 or equivalent.
ISM 420: The prerequisite is CTA 326 or equivalent and ISM 410.
PHI Prerequisite Note:
PHI 314: The prerequisite is BCS 206.
BBM Prerequisite Note:
BBM 325: The prerequisite is CTA 326.
BBM 412: The prerequisite is BBM 201.
BBA Prerequisite Note:
BBA 350: The prerequisite is BBA 305 and MAT 312.
BBA 420: The prerequisite is BBA 350.
BBA 430: The prerequisite is ISM 330.
ECO Prerequisite Note:
ECO 102: The prerequisite is ECO 101.
BBA 480: This is the last course to be taken. All courses listed in the BBA Core are required to be taken before the Capstone with a minimum grade of "C."
BAC 201 Intermediate Accounting I
BAC 202 Intermediate Accounting II
BBA 360 Forecasting for Business Analytics
BBA 370 Simulation for Business Analytics
BBA 380 Database Marketing
BBA 440 Web and Social Media Analytics
BBA 450 Advanced Visualization
BMK 321 Marketing Research
FIN 306 Corporate Finance
FIN 410 Financial Reporting and Analysis
BBA Prerequisite Note:
BBA 360: The prerequisite is BBA 350.
BBA 370: The prerequisite is BBA 305.
BBA 380: The prerequisite is BMK 305 and BBA 305.
BBA 440 and BBA 450: The prerequisite is BBA 430.
Certain courses may be available as a co-op.
Natural Science Elective
BBM 301: Co-op experience optional
Social Science Elective