The undergraduate certificate in Marketing will prepare students to assume the role of a responsible, creative marketer. Marketers have had to navigate a very fluid and evolving landscape over the last ten years, with the dramatic increase in use of social media sites. The courses included in this certificate are designed to establish a sound understanding of a wide array of practical marketing activities associated with the product life cycle.
Note: Students will be held to all course prerequisites.
BMK 305 Marketing
BMK 308 Global Marketing
BMK 320 Consumer Behavior
BMK 400 Social Media Marketing
BMK 321 Marketing Research
BMK 306 Principles of Advertising
BMK 307 Public Relations