Marketing

Bachelor of Science

About This Program | Curriculum | Suggested Sequence

About This Program

Purpose

The Bachelor of Science degree program in Marketing is designed for students who desire to pursue any of the many careers in the field of marketing. The program includes a general overview of the following areas: consumer and business-to-business market planning, product development, consumer behavior, marketing research, integrated marketing communication (i.e., advertising, public relations, and selling), and global marketing.

Program of Study

The marketing degree program focuses on strategic, as well as tactical, marketing concepts. It integrates product, price, promotion and physical distribution throughout its courses. Offerings stress the use of modern techniques to investigate, analyze, and solve a wide variety of marketing needs within various environmental challenges and opportunities.

Program Competencies

In addition to achieving the Wilmington University undergraduate graduation competencies given in the Academic Policies section, upon completion of the program, students will:

1. Demonstrate effective information literacy and communication as they apply to marketing through research and expression of both written and oral ideas.
2. Become aware of how various environmental and ethical challenges affect the marketing of products and services.
3. Understand the important role marketing plays in relation to meeting the strategic objectives of the organization.
4. Demonstrate the ability to use a variety of marketing concepts, theories, and tools on both an individual and team basis.