General Education Requirements (24 credits)

BCS 206   Computer Applications for Business

ECO 101   Economics I

ENG 101   English Composition I

ENG 102   English Composition II

ENG 111   Advanced Communication Skills

HUM 360   Human World Views: 3500 BCE–1650 AD

HUM 361   Human World Views : 1650 AD–Present

MAT 101   College Math I

Humanities Electives (6 credits)

Choose two courses from the following:
ART, COM 245, COM 322  , DRA, DSN 110, ENG 360  , ENG 365  , Foreign Language, HIS 230  , HUM, LIT, MUS, PHI

Natural Science Elective (3 credits)

Social Science Electives (6 credits)

Select two courses from the following:
PSY 101   Introduction to Psychology
SOC 101 Introduction to Sociology
History/Political Science Elective

Business Core (33 credits)

BAC 101   Accounting I

BAC 102   Accounting II

BBM 201   Principles of Management

BBM 301   Organizational Behavior

BBM 320   Business Communications

BBM 402   Strategic Management

BMK 305   Marketing

FIN 305   Financial Management

MAT 102   College Math II

MAT 308   Inferential Statistics

 

Choose one of the following:
BBM 411   Operations and Systems Management
HRM 311   Human Resource Management

* Marketing students may choose either BBM 411   or HRM 311  

Marketing Program Core (21 credits)

The College of Business programs require a minimum grade of "C" for program core courses. Students receiving a grade lower than "C" in any required program core course must retake that course.

Required Core (12 credits)

BMK 310   Business to Business Marketing

BMK 320   Consumer Behavior

BMK 321   Marketing Research

BMK 413   Marketing Management

Marketing Electives (9 credits)

Select three from the following:

BMK 220 Principles of Advertising

BMK 222  Public Relations

BMK 300  Design for Marketing

BMK 308   Global Marketing

BMK 311   Sales Force Management

BMK 312   Personal Selling

BMK 333   Services Marketing

BMK 410  Integrated Marketing Communications

BMK 344 Logistics: Physical Distribution

BMK 355  Internet Marketing

BMK 366   Entrepreneurship

BMK 400  Social Media Marketing

BMK 407  Sports Marketing

BMK 460  Current Topics In Marketing

BMK 490 Marketing Internship

Free Electives (9 credits)

Business Electives (18 credits)
(including the following required courses)

BLA 303   Legal and Ethical Environment of Business

ECO 102   Economics II

MIS 320   Management Information Systems