Marketing

Bachelor of Science

Curriculum

General Education Requirements (27 credits)

BCS 206 Available Online  Computer Applications for Business

ECO 101 Available Online  Economics I

ENG 121 Available Online  English Composition I

ENG 122 Available Online  English Composition II

ENG 131 Available Online  Public Speaking

HUM 360 Available Online  Human World Views: 3500 BCE–1650 AD

HUM 361 Available Online  Human World Views : 1650 AD–Present

MAT 121 Available Online  College Math I

PHI 100 Available Online  Introduction to Critical Thinking

Humanities Electives (3 credits)

Choose one course from the following:
ART, COM 245 Available Online, VMG 311 Available Online, COM 312, VMG 313 Available Online, DRA, DSN 110, ENG 360 Available Online , ENG 365 Available Online , Foreign Language, HIS 230 Available Online , HUM, LIT, MUS, PHI

Natural Science Elective (3 credits)

Social Science Electives (6 credits)

Select two courses from the following:
PSY 101 Available Online  Introduction to Psychology
SOC 101 Introduction to Sociology
History/Political Science Elective

Business Core (33 credits)

BAC 101 Available Online  Accounting I

BAC 102 Available Online  Accounting II

BBM 201 Available Online  Principles of Management

BBM 301 Available Online  Organizational Behavior

BBM 320 Available Online  Business Communications

BBM 402 Available Online  Strategic Management

BMK 305 Available Online  Marketing

FIN 305 Available Online  Financial Management

MAT 122 Available Online  College Math II

MAT 308 Available Online  Inferential Statistics

 

Choose one of the following:
BBM 411 Available Online  Operations and Systems Management
HRM 311 Available Online  Human Resource Management

* Marketing students may choose either BBM 411 Available Online  or HRM 311 Available Online 

Marketing Program Core (24 credits)

The College of Business programs require a minimum grade of "C" for program core courses. Students receiving a grade lower than "C" in any required program core course must retake that course.

Required Core (15 credits)

BMK 310 Available Online  Business to Business Marketing

BMK 320 Available Online  Consumer Behavior

BMK 321 Available Online  Marketing Research

BMK 400 Available Online  Social Media Marketing

BMK 413 Available Online  Marketing Management

Marketing Electives (9 credits)

Select three from the following:
BMK 220 Principles of Advertising
BMK 222 Public Relations
BMK 300 Available Online Design for Marketing
BMK 308 Available Online  Global Marketing
BMK 311  Sales Force Management
BMK 312 Available Online  Personal Selling
BMK 333  Services Marketing
BMK 410 Available Online Integrated Marketing Communications
BMK 344 Logistics: Physical Distribution
BMK 355 Available Online Internet Marketing
BMK 366 Available Online  Entrepreneurship
BMK 407 Sports Marketing
BMK 460 Available Online Current Topics In Marketing
BMK 490 Marketing Internship

Free Electives (9 credits)

Business Electives (18 credits)
(including the following required courses)

BLA 303 Available Online  Legal and Ethical Environment of Business

ECO 102 Available Online  Economics II

MIS 320 Available Online  Management Information Systems

Please refer to the academic catalog for the year you began your degree program.