Marketing

Bachelor of Science

Curriculum

General Education Requirements (27 credits)

BCS 206 Available Online  Computer Applications for Business

ECO 101 Available Online  Economics I

ENG 121 Available Online  English Composition I

ENG 122 Available Online  English Composition II

ENG 131 Available Online  Public Speaking

HUM 360 Available Online  Human World Views: 3500 BCE–1650 AD

HUM 361 Available Online  Human World Views : 1650 AD–Present

MAT 121 Available Online  College Math I

PHI 100 Available Online  Introduction to Critical Thinking

Humanities Electives (3 credits)

Natural Science Elective (3 credits)

Social Science Electives (6 credits)

Select two courses from the following:
PSY 101 Available Online  Introduction to Psychology
SOC 101 Introduction to Sociology
History/Political Science Elective

Business Core (33 credits)

BAC 101 Available Online  Accounting I

BAC 102 Available Online  Accounting II

BBM 201 Available Online  Principles of Management

BBM 301 Available Online  Organizational Behavior (available as a co-op)

BBM 320 Available Online  Business Communications

BBM 402 Available Online  Strategic Management

BMK 305 Available Online  Marketing

FIN 305 Available Online  Financial Management

MAT 122 Available Online  College Math II

MAT 308 Available Online  Inferential Statistics

 

Choose one of the following:
BBM 411 Available Online  Operations and Systems Management
HRM 311 Available Online  Human Resource Management

Required Core (24 credits)

BLA 303 Available Online Legal and Ethical Environment of Business

BMK 308 Available Online Global Marketing

BMK 320 Available Online  Consumer Behavior (available as a co-op)

BMK 321 Available Online  Marketing Research

BMK 400 Available Online  Social Media Marketing (available as a co-op)

BMK 413 Available Online  Marketing Management

ECO 102 Available Online Economics II

MIS 320 Available Online Management Information Systems

Marketing Electives (9 credits)

Select three from the following:

BMK 300 Available Online Design for Marketing

BMK 306 Principles of Advertising

BMK 307 Public Relations

BMK 310 Available Online Business to Business Marketing

BMK 312 Available Online Personal Selling

BMK 355 Available Online Internet Marketing

BMK 366 Available Online Entrepreneurship

SPM 407 Available Online Sports Marketing

BMK 410 Available Online Integrated Marketing Communications

BMK 460 Available Online Current Topics in Marketing

BMK 490 Marketing Internship

Free Electives (9 credits)

Business Electives (6 credits: certain courses may be available as a co-op)

Marketing with a Concentration in Digital Marketing

The field of marketing is undergoing rapid changes with the dramatically increased use of marketing on the internet especially for social media sites. While traditional marketing knowledge and approaches do apply to internet and social media marketing, new skills are increasingly expected of employees entering these newer areas of marketing. New hires are expected to know how to not only develop and implement marketing plans but also have the skills to do the digital creation of the content such as developing and maintaining company websites and creating digital advertising. The four courses listed below will replace the three marketing electives and one of the business electives and are required for completion of a Marketing degree with a concentration in Digital Marketing.

DSN 121 Available Online Digital Publishing

DSN 210 Available Online Digital Image Manipulation

DSN 220 Concept Development

DSN 320 Available Online Introduction to Web Design


This information applies to students who enter this degree program during the 2014-2015 Academic Year. If you entered this degree program before the Fall 2014 semester, please refer to the academic catalog for the year you began your degree program.