The MBA in Marketing Management is a specialization in Wilmington University's MBA program. With a WilmU MBA in Marketing Management, you'll be prepared for a career in product management, sales management, and advertising.
This concentration has two additional program competencies
The 12 courses listed below are required for completion of the MBA with a concentration in Marketing Management.
MBA 6100 Managerial Accounting
MBA 6300 Quantitative Business Analysis
MBA 6400 Economic and Financial Environment of Business
MBA 7200 Financial Management
MGT 6501 Organization Theory and Design
MGT 6503 Leadership Development and Change Management
MBA 8800 Business Strategy
MBA 7600 Global Marketing Management
MBA 7602 Marketing Communications, Salesmanship & Customer Service
MBA 7603 Market Research and Consumer Behavior
Choose two of the following four courses:
MBA 7592 Global Enterprise Development
MBA 7604 New Business Ventures
MBA 7606 Business-to-Business and Business-to-Government Marketing
MBA 7610 Salesmanship and Sales Force Management
Please refer to the academic catalog for the year you began your degree program.