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The MBA in Marketing Management is a specialization in Wilmington University's MBA program. With a WilmU MBA in Marketing Management, you'll be prepared for a career in product management, sales management, and advertising.
This concentration has two additional program competencies of 1) demonstrating knowledge of management issues affecting marketing in global environments confronting U.S. organizations today and 2) formulating business strategies in order to meet sales, marketing and customer service needs. To fulfill the requirements for the MBA with a concentration in Marketing Management, students must complete a 21-credit hour Business Management core and a 15-credit hour concentration in Marketing Management. While some course sequencing is necessary, the program is designed to permit students to complete requirements at their own pace. The 12 courses listed below are required for completion of the MBA with a concentration in Marketing Management.
MBA 6100 Managerial Accounting
MBA 6300 Quantitative Business Analysis
MBA 6400 Economic and Financial Environment of Business
MBA 7200 Financial Management
MGT 6501 Organization Theory and Design
MGT 6503 Leadership Development and Change Management
MBA 8800 Business Strategy
MBA 7600 Global Marketing Management
MBA 7602 Marketing Communications, Salesmanship & Customer Service
MBA 7603 Market Research and Consumer Behavior
This information applies to students who enter this degree program during the 2012-2013 Academic Year. If you entered this degree program before the Fall 2012 semester, please refer to the academic catalog for the year you began your degree program.