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Business Administration

Master of Business Administration

MBA with a Concentration in Marketing Management

The MBA in Marketing Management is a specialization in Wilmington University's MBA program. With a WilmU MBA in Marketing Management, you'll be prepared for a career in product management, sales management, and advertising.

This concentration has two additional program competencies

  1. Demonstrating knowledge of management issues affecting marketing in global environments confronting U.S. organizations today
  2. Formulating business strategies in order to meet sales, marketing and customer service needs.

The 12 courses listed below are required for completion of the MBA with a concentration in Marketing Management.

Core Requirements

MBA 6000 Available Online Organizational Behavior and Ethical Leadership

MBA 6100 Available Online Managerial Accounting

MBA 6300 Available Online Quantitative Business Analysis

MBA 6400 Available Online Economic and Financial Environment of Business

MBA 7200 Available Online Financial Management

MBA 7600 Available Online Global Marketing Management

MBA 8800 Available Online Business Strategy

Concentration in Marketing Management

MBA 7603 Available Online Market Research and Consumer Behavior

MBA 7606 Available Online Business-to-Business and Business-to-Government Marketing

MBA 7608 Available Online Integrated Marketing Communications

Two of the following three courses:
MBA 7592 Available Online Global Enterprise Development
MBA 7604 Available Online New Business Ventures
MBA 7610 Salesmanship and Sales Force Management

Total of core and concentration courses is 12 courses or 36 credits.

WilmU has a lot to offer. Explore other WilmU traditional or online MBA programs.

This information applies to students who enter this degree program during the 2015-2016 Academic Year. If you entered this degree program before the Fall 2015 semester, please refer to the academic catalog for the year you began your degree program.