Master of Business Administration
MBA with a Concentration in Marketing Management
The MBA in Marketing Management is a specialization in Wilmington University's MBA program. With a WilmU MBA in Marketing Management, you'll be prepared for a career in product management, sales management, and advertising.
This concentration has two additional program competencies
- Demonstrating knowledge of management issues affecting marketing in global environments confronting U.S. organizations today
- Formulating business strategies in order to meet sales, marketing and customer service needs.
The 12 courses listed below are required for completion of the MBA with a concentration in Marketing Management.
MBA 6000 Organizational Behavior and Ethical Leadership
MBA 6100 Managerial Accounting
MBA 6300 Quantitative Business Analysis
MBA 6400 Economic and Financial Environment of Business
MBA 7200 Financial Management
MBA 7600 Global Marketing Management
MBA 8800 Business Strategy
Concentration in Marketing Management
MBA 7603 Market Research and Consumer Behavior
MBA 7606 Business-to-Business and Business-to-Government Marketing
MBA 7608 Integrated Marketing Communications
Total of core and concentration courses is 12 courses or 36 credits.
WilmU has a lot to offer. Explore other WilmU traditional or online MBA programs.
This information applies to students who enter this degree program during the 2014-2015 Academic Year. If you entered this degree program before the Fall 2014 semester, please refer to the academic catalog for the year you began your degree program.