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Course Descriptions
Marketing
BMK 221
Principles of Advertising and Public Relations
3 credits
This course studies advertising, sales promotion, and the importance of public relations with respect to marketing management. Areas covered include the psychology of advertising; the selection of media; the role of public relations as it relates to marketing; and the economic, social, and ethical effects of advertising. This is a marketing elective.
BMK 305
Marketing
3 credits
This course is an introduction to marketing, emphasizing the problems of policy determination by management. The nature and operation of marketing functions, consumer preferences, product planning, promotion, distribution, and pricing are studied. Environmental factors affecting marketing processes are also examined. This is a required marketing course for all business majors.
BMK 308
Global Marketing
3 credits
This course is designed to facilitate an understanding of global marketing issues. Specific attention will be paid to cultural sensitivity in all facets of the marketing and promotional mixes, marketing research, and market development. This is a marketing elective.
Prerequisite(s): BMK 305
BMK 310
Business to Business Marketing
3 credits
This course examines practices, strategies, and managerial problems unique to marketing and distribution of products and services to industrial and business buyers. Additional factors examined are procurement and sales practices, and cost and price analysis. This is a required marketing course for marketing majors.
Prerequisite(s): BMK 305
BMK 311
Sales Force Management
3 credits
This course is a study of managing the sales process as it relates to marketing. The following factors are examined: the importance of proper management of new product/service development, examination of consumer markets, and current trends towards Internet, direct mail, and telemarketing. This is a marketing elective.
Prerequisite(s): BMK 305
BMK 312
Personal Selling
3 credits
This course examines the role of personal selling in the marketing mix. Students learn theory and gain practice in prospecting, presenting, overcoming objections, closing, and follow-up. They also have opportunities to meet and talk with successful salespeople from many businesses and organizations. This is a marketing elective.
Prerequisite(s): BMK 305
BMK 320
Consumer Behavior
3 credits
This course analyzes how psychological variables and social influences affect an individual's or household's buying behavior, both domestically and globally. Students learn why and how any purchase situation has an effect on consumer behavior; and they gain an appreciation and understanding of how consumers handle all the behavioral variables and incoming stimuli that affect their problem/need-solving processes. This is a required marketing course for marketing majors. It also is an elective for psychology majors.
Prerequisite(s): BMK 305
BMK 321
Marketing Research
3 credits
This course examines the systematic design, collection, analysis, and reporting of data relevant to the marketing function within the organization. It specifically addresses the growing role that technology plays in predicting consumer behavior, marketing trends, addressing marketing problems, and the development of new products and services. This is a required marketing course for marketing majors.
Prerequisite(s): BMK 305 and MAT 301
BMK 333
Services Marketing
3 credits
This course focuses on knowledge needed to implement service strategies for competitive advantage across industries. In addition to traditional marketing mix topics (product, price, place, and promotion), this course will thoroughly investigate services marketing in terms of understanding and meeting customer requirements, aligning service design and standards, delivering and performing service, and managing service promises, while establishing long-term relationships.
Prerequisite(s): BMK 305
BMK 344
Logistics: Physical Distribution
3 credits
This course focuses on the logistics of physical distribution. Topics include supply chain logistics management, operations (including inventory, transportation, warehousing, packaging and operational integration), design, and administration.
Prerequisite(s): BMK 305
BMK 366
Entrepreneurship
3 credits
The focus of this course is on the critical aspects of starting and maintaining a new business venture. The course takes the student from the point of seeing their new product, service, or idea as a "concept" to making it a reality. Important factors relating to financial, legal, economic, management, and especially marketing, are discussed with respect to the new ventures. This is a marketing or business management elective, and previously was listed as BBM 366.
Prerequisite(s): BMK 305 and BBM 201
BMK 407
Sports Marketing and Promotions
3 credits
This course is designed to give students an understanding of the marketing process relative to the sports industry. Specific topics include: developing a marketing strategy, promotion, sponsorship, sales, advertising, and licensing. Note: This course previously was designated SPM 407. In addition to being a required course for sports management majors, it is a marketing elective for marketing majors. Students who already have credit for SPM 407 cannot get credit for BMK 407.
BMK 413
Marketing Management
3 credits
This course is the capstone course for marketing majors. Using various classroom techniques (e.g., simulations, case studies, etc.), students investigate approaches and problems of the analysis, planning, implementation, and control functions of a marketing plan in order to achieve desired marketing goals within an organization. This is a required course for marketing majors.
Prerequisite(s): BMK 305, BMK 320, and BMK 321
BMK 490
Marketing Internship
3 credits
This course provides the student with on-the-job experience in any one of the many marketing fields. Students gain practical experience, while enhancing skills learned in the classroom, and acquire important contacts with marketing professionals. This course is graded pass/fail. This is a marketing elective.
Prerequisite(s): BMK 305