Course Descriptions

Business Management


BBM 100
Customer Service Workshop
1 credits

This course is a half day customer service workshop addressing the importance of customer service, telephone techniques, and handling the difficult customer.


BBM 102
Introduction to Business
3 credits

This course is designed to provide a broad overview of the functions of the business entity. Business and its environment, organization and management, finance, production, marketing, human resources, and control systems are reviewed.


BBM 103
Introduction to Public Administration
3 credits

This course is an introductory evaluation of public administration in multi-disciplinary terms as a policy process, management vehicle, and bureaucratic structure. The scope of the course is necessarily broad, with the clear expectation that students develop rigorous conceptual strength as a foundation for the analysis of both theories and issues.


BBM 190
Financial Coordinator Practicum
3 credits

This course is an elective available to any Wilmington University undergraduate student. It is offered in cooperation with the Delaware Earned Income Tax Credit (EITC) Campaign and the Nehemiah Gateway Community Development Corporation. It is graded Pass/Fail. The course has two components: Instruction (basic financial management) and service to the community (financial advisement). After completing the instructional component, students will offer financial advisement to clients at certified IRS Volunteer Income Tax Assistance (VITA) sites.


BBM 201
Principles of Management
3 credits

This course introduces students to major concepts and principles of the business organization, including authority and responsibility span of control, hierarchy, delegation, and functionalization. The management process (planning, organizing, staffing, directing, and controlling) is presented with particular attention to behavioral dimensions.

Prerequisite(s): ENG 101


BBM 301
Organizational Behavior
3 credits

The dimensions of organizational behavior are examined with particular emphasis on formal organizations, individual and group processes. Tools and methods available to a manager building a business integrating individuals and groups are reviewed.

Prerequisite(s): BBM 201


BBM 302
Business and the Environment
3 credits

The course will focus on how business operates within the environment. It will first concentrate on the history of environmental legislation and the early response of business to environmental responsibility. The course will then provide a basic understanding of environmental science and environmental issues as they relate to industry, sustainability, and strategic decision frameworks that will aid a corporation in meeting its environmental responsibility.

Prerequisite(s): BBM 201


BBM 310
Materials Management
3 credits

This course analyzes the flow of materials from the raw stages through the finished product. Purchasing requirements are reviewed, and effective storage and inventory of goods are analyzed. Methods for receiving, inspecting, packaging, shipping, assembly, and finishing products are examined.

Prerequisite(s): BBM 201


BBM 315
Supervisory Management
3 credits

The supervisor’s relationship to the total management environment is analyzed. The supervisor’s management efforts are discussed, as well as the relationship between supervisor and individual employee. This contemporary course is helpful to any student interested in the principles and practices of effective supervision.

Prerequisite(s): BBM 201


BBM 319
Business Ethics
3 credits

This course begins with a consideration of the meaning of ethics. Several philosophical approaches to ethics are reviewed. Ethical decisions are examined regarding consumers, employees, and relations with the rest of society. Every effort is made to define ethical conduct in the theoretical and pragmatic sense so that students are aware of the concept of ethics and its importance.

Prerequisite(s): BBM 201


BBM 320
Business Communications
3 credits

This course is a detailed study and application of various types of oral and written communication used in business. Included are technologies that enhance communication effectiveness, international considerations, presentation and interviewing skills, and written forms of communication such as memos, procedures, resumes, and formal reports. Students’ writing skills are evaluated through written assignment during the first class.

Prerequisite(s): ENG 102


BBM 330
Power and Negotiation
3 credits

This course examines how managers and other stakeholders both inside and outside of the organization interact to create means by which to assure the rights and duties of various parties within an organization. Political processes are evaluated to understand how power is leveraged. Negotiation techniques and factors contributing to negotiation success for managers are examined.

Prerequisite(s): BBM 201 GPA .67


BBM 331
Business and Society
3 credits

This course uses the concept of social responsibility to address the role of business in society. Social responsibility is concerned with company values, responsibilities, actions and outcomes that affect employees, investors, business partners, communities, and other stakeholders. Focus is on exploring issues including executive compensation, workplace ethics, the natural environment, government regulation, information technology, diversity, corporate governance, philanthropy, and volunteerism.


BBM 347
Interpersonal Skills and Professionalism in the Workplace
3 credits

This course is an elective available to any Wilmington University undergraduate student. This course examines effective interpersonal skills and professionalism fundamental to the workplace environment, career development, community, and leadership. Means and methods of using interpersonal skills to initiate, build, and maintain relationships in personal and professional life are explored including working in teams. Prerequisite: ENG 102 and BBM 201


BBM 350
Introduction to E-Commerce
3 credits

This course exposes students to a survey of all of the key issues regarding e-commerce, including web sites, legacy database systems and the web, choosing a server, security, managing the web, marketing and technical aspects, approaching the .com market, and basic e-commerce concepts.

Prerequisite(s): BBM 201


BBM 351
Small Business Management
3 credits

This course provides the student with a combination of theoretical and practical knowledge in the area of small business management. The unique characteristics of small businesses are examined. The course makes the student aware of ideas, concepts, and philosophies important to the success of small businesses.

Prerequisite(s): BBM 201


BBM 355
Quality Management
3 credits

This course concentrates on the tools required to create a total quality work environment. Emphasis is on improving leadership abilities, employee involvement/teamwork, and initiating performance management techniques to measure progression. Troubleshooting techniques useful when a team is at an impasse are discussed. In addition, quantifiable processes are introduced to measure performance variability of different processes through statistical quality controls.

Prerequisite(s): BBM 201


BBM 370
Global Business Management
3 credits

This course presents an analysis of areas involved in managing business in an international environment. Areas of concentration include: political, legal, economic, cultural, and financial factors which influence doing business in a foreign country. Additional factors of human resource management and strategic planning will be addressed. To operate effectively, businesses must understand the differences between managing solely in a domestic environment compared to an international one.

Prerequisite(s): BBM 201


BBM 400
Current Topics in Business Leadership
3 credits

This course includes discussions on current topics in the area of leadership and management, including organizational issues, leadership styles, and ethical considerations. Case studies, class discussion, and guest speakers will enhance the principles learned throughout the Organizational Management curriculum.

Prerequisite(s): BLA 303, Organizational Management major


BBM 401
International Communication
3 credits

This course is designed to provide students with an intermediate background on improving the effectiveness of and reducing the barriers to communication among various cultures. The course examines cultural self-awareness, oral and nonverbal communication differences globally, and preparation for work assignments for organizations overseas, including intercultural communication differences relating to meetings, negotiations, and social relationships.

Prerequisite(s): BBM 320 and BBM 370


BBM 402
Strategic Management
3 credits

This course examines the theory and practice of defining and implementing business policy. It presents actual case studies of business organizations, including the determination of top-level company policy in such functional areas as finance, marketing, and production. The national ETS Business Exam will be administered during this course. The content of the examination assesses the basic knowledge and understanding gained in the core business curriculum. All prerequisites must be completed prior to registering for this course.

Prerequisite(s): BAC 102, BBM 201, BBM 320, BLA 303, BMK 305, ECO 102 (or ECO 105 for HRM Majors), FIN 305, and MAT 301 or MAT 308


BBM 407
Organizational Project
3 credits

This course guides students through a structured process of identifying an organizational problem in the workplace, developing and engaging in a thorough and academically rigorous research process, culminating in the student producing a final research paper/project that addresses the identified problem.


BBM 411
Operations and Systems Management
3 credits

The course reviews the design, operation, control, and monitoring of the operations system in a variety of organizations. Topics include forecasting, operations planning and scheduling, materials requirements, purchasing, process design, and quality management. Additional analysis of major problems faced by operations managers at different levels of management is included.

Prerequisite(s): ENG 102, BBM 201, and BBM 301


BBM 412
Project Management
3 credits

This course focuses on the various functions associated with managing a project. Topics covered in the course include: the project manager role, relating the statement of work (SOW), scheduling processes, estimating methodologies and budgeting, quality, risk management, communications, procurement, team structures/practices, and understanding the importance of establishing variance and change thresholds for scope and control. Students will gain knowledge in starting, controlling, managing, and completing diverse projects in addition to solving problems associated with these projects. Project Management Certification requires (1) an educational component and, (2) passing scores on the PMC exam. This course satisfies the educational component for certification. The PMC exam is for students seeking certification and is not a requirement of this course

Prerequisite(s): BBM 320 and MIS 320


BBM 460
Topics in Business Management
3 credits

This course is an intensive study of selected contemporary topics in business management. Emphasis is placed on research in areas pertinent to the current business environment such as customer service, leadership, and working in teams. The focus for each section will vary. Students should refer to the course listing bulletin for current topic.

Prerequisite(s): Senior status or permission of the instructor, BBM 201 and BBM 301


BBM 461
Topics in Business Management
3 credits

This course is an intensive study of selected contemporary topics in business management. Emphasis is placed on research in areas pertinent to the current business environment such as customer service, leadership, and working in teams. The focus for each section will vary. Students should refer to the course listing bulletin for current topic.

Prerequisite(s): Senior status or permission of the instructor, BBM 201 and BBM 301


BBM 462
Topics in Business Management
3 credits

This course is an intensive study of selected contemporary topics in business management. Emphasis is placed on research in areas pertinent to the current business environment such as customer service, leadership, and working in teams. The focus for each section will vary. Students should refer to the course listing bulletin for current topic.

Prerequisite(s): Senior status or permission of the instructor, BBM 201 and BBM 301


BBM 463
Topics in Business Management
3 credits

This course is an intensive study of selected contemporary topics in business management. Emphasis is placed on research in areas pertinent to the current business environment such as customer service, leadership, and working in teams. The focus for each section will vary. Students should refer to the course listing bulletin for current topic.

Prerequisite(s): Senior status or permission of the instructor, BBM 201 and BBM 301


BBM 464
Topics in Business Management
3 credits

This course is an intensive study of selected contemporary topics in business management. Emphasis is placed on research in areas pertinent to the current business environment such as customer service, leadership, and working in teams. The focus for each section will vary. Students should refer to the course listing bulletin for current topic.

Prerequisite(s): Senior status or permission of the instructor, BBM 201 and BBM 301


BBM 465
Topics in Business Management
3 credits

This course is an intensive study of selected contemporary topics in business management. Emphasis is placed on research in areas pertinent to the current business environment such as customer service, leadership, and working in teams. The focus for each section will vary. Students should refer to the course listing bulletin for current topic.

Prerequisite(s): Senior status or permission of the instructor, BBM 201 and BBM 301


BBM 466
Topics in Business Management
3 credits

This course is an intensive study of selected contemporary topics in business management. Emphasis is placed on research in areas pertinent to the current business environment such as customer service, leadership, and working in teams. The focus for each section will vary. Students should refer to the course listing bulletin for current topic.

Prerequisite(s): Senior status or permission of the instructor, BBM 201 and BBM 301


BBM 467
Topics in Business Management
3 credits

This course is an intensive study of selected contemporary topics in business management. Emphasis is placed on research in areas pertinent to the current business environment such as customer service, leadership, and working in teams. The focus for each section will vary. Students should refer to the course listing bulletin for current topic.

Prerequisite(s): Senior status or permission of the instructor, BBM 201 and BBM 301


BBM 468
Topics in Business Management
3 credits

This course is an intensive study of selected contemporary topics in business management. Emphasis is placed on research in areas pertinent to the current business environment such as customer service, leadership, and working in teams. The focus for each section will vary. Students should refer to the course listing bulletin for current topic.

Prerequisite(s): Senior status or permission of the instructor, BBM 201 and BBM 301


BBM 469
Topics in Business Management
3 credits

This course is an intensive study of selected contemporary topics in business management. Emphasis is placed on research in areas pertinent to the current business environment such as customer service, leadership, and working in teams. The focus for each section will vary. Students should refer to the course listing bulletin for current topic.

Prerequisite(s): Senior status or permission of the instructor, BBM 201 and BBM 301


BBM 490
Internship in Business Management
3 credits

This course provides the student experience in his/her chosen field of study. Through this experience, the student gains a practical understanding of work in the industry, experience on the job, enhancement of skills learned in the classroom, and contacts with professionals in the business world. Students may work on either a full-time or part-time basis for a 14-week semester. Students must have completed a minimum 60 credits, a minimum of 12 credits in the business core, and have a minimum GPA of 2.5. This course is graded satisfactory/unsatisfactory.


BBM 491
Internship in Business Management
3 credits

This course provides the student experience in his/her chosen field of study. Through this experience, the student gains a practical understanding of work in the industry, experience on the job, enhancement of skills learned in the classroom, and contacts with professionals in the business world. Students may work on either a full-time or part-time basis for a 14-week semester. Students must have completed a minimum 60 credits, a minimum of 12 credits in the business core, and have a minimum GPA of 2.5. This course is graded satisfactory/unsatisfactory.