News Release

To meet the new and rapidly changing demands facing today's higher education managers and leaders, this book offers guidance on how to effectively discharge their responsibilities and how to develop their skills for managing their relationships with internal and external stakeholders.

A professor of marketing at New York's Pace University explains to students how to market themselves to employers.

This book is a sweeping survey of a political conundrum: despite evidence that publicly funded ballparks, stadiums, and arenas do not generate net economic growth, governments keep on taxing sales, restaurant patrons, renters of automobiles, and hotel visitors in order to build ever more elaborate cathedrals of professional sport-often in order to satisfy an owner who has threatened to move his team to greener, more subsidy-happy, pastures.