Master of Science
MSM with a Concentration in Marketing
This concentration has two additional program competencies:
- Demonstrating knowledge of management issues affecting marketing in a global environment confronting U.S. organizations today.
- Formulating business strategies in order to meet sales, marketing and customer service needs.
To fulfill the requirements for the MSM with a concentration in Marketing, students must complete an 18-credit hour business management core, a 12-credit hour concentration and six elective credits. While some course sequencing is necessary, the program is designed to permit students to complete requirements at their own pace. The 12 courses listed below are required for completion of the MSM with a concentration in Marketing.
MBA 7600 Global Marketing Management
MBA 7608 Integrated Marketing Communications
MBA 7603 Market Research and Consumer Behavior
MGT 6501 Organizational Theory and Design
MGT 6503 Leadership Development and Change Management
MGT 7400 Analysis of Decision Making
MGT 7710 Integrative Independent Study Project A
MGT 7800 Strategy in Organizations
MGT 8800 Integrative Independent Study Project B
MHR 7830 Finance and Accounting for Managers
Choose two of the following electives:
MBA 7592 Global Enterprise Development
MBA 7604 New Business Ventures
MBA 7606 Business-to-Business and Business-to-Government Marketing MBA 7610 Salesmanship & Sales Force Management
Total core/concentration courses is 12 courses equaling 36 credit hours.
This information applies to students who enter this degree program during the 2014-2015 Academic Year. If you entered this degree program before the Fall 2014 semester, please refer to the academic catalog for the year you began your degree program.