Two people sitting talking
College of Business

Bachelor of Science in Marketing

A Marketing Degree that Combines Strategy and Technology

Embracing technology and a skills-based approach, Wilmington University’s bachelor’s degree in Marketing will help launch your marketing career. You’ll learn to apply advanced marketing strategies in using market analytics, integrated communications and the latest marketing technology to meet your organization’s goals.


Choose a Bachelor’s Degree in Marketing with Optimal Versatility

The need for qualified marketing professionals increases with globalization. The Wilmington University bachelor’s in marketing degree program prepares you for a career as a marketing analyst, public relations professional, digital marketing specialist or marketing manager in your choice of industry.

Digital Marketing and Google Analytics—Built Into Your Marketing Degree

There’s nothing like two-for-one. You can earn a Digital Marketing certificate while fulfilling your requirements for the bachelor’s degree in Marketing. Or get your marketing degree and a certificate in Nonprofit Management. PLUS—you can take courses that qualify you for Google Analytics certifications as part of your marketing degree program.

Hands-On Marketing Degree Builds Your Skills and Resumé

Employers value work experience, such as performing marketing analytics, building websites or running social media campaigns. Gain an edge on the competition by honing these skills through both marketing courses AND optional internships or cooperative education experiences.


Accredited B.S. in MarketingThe Wilmington University B.S. in Marketing is accredited by the International Accreditation Council for Business Education.

Finish your marketing degree faster by transferring credits.
40 courses 120 total credits

$1,116 per course

Cost of a typical 3-credit course taken at our
New Castle campus or online. Wilmington University tuition is based on cost-per-credit.
You only pay for the courses you need to complete your bachelor’s degree in marketing.

Career and industry outlook for B.S. in Marketing graduates.

The B.S. in Marketing degree program prepares you for a career as a marketing specialist, digital marketer, or advertising executive.

Source: Emsi Economic Modeling, LLC, 2018

11.3% Job Growth

More than 16,500 Annual Openings

$36.59 Median Hourly Earnings


WilmU classes are so personalized, but at the same time you get this incredible education where you come out learning so much more than you knew before. Due to the great teachers and the great classes that I've had, I got to learn about all different aspects of marketing and communication. —Maria Cahill, BS in Marketing
Maria Cahill, BS in Marketing

Learn More About the Admissions Process
and How Easy It is to Start Your Marketing Degree.

Admissions Step-by-Step Apply Now