Professional reporters and traditional media outlets now share the media stage with tweeters, bloggers, and citizen journalists - anyone with a social media account - who can and often do play critical roles as fact-gatherers, information distributors, and commentators. Social Media Specialists interact with the public in a variety of ways: posting content, fielding criticism, responding to feedback, and making sure the postings reflects the brand's mission and goal to name a few.
COM 260 Social Media Management
COM 390 Current Trends in Social Media
BMK 320 Consumer Behavior
BMK 355 Internet Marketing
BMK 410 Integrated Marketing Communications
This information applies to students who enter this degree program during the 2023-2024 Academic Year. If you entered this degree program before the Fall 2022 semester, please refer to the academic catalog for the year you began your degree program.