The field of marketing is undergoing rapid changes with the dramatically increased use of marketing on the internet especially for social media sites. While traditional marketing knowledge and approaches do apply to internet and social media marketing, new skills are increasingly expected of employees entering these new areas of marketing. New employees are expected to know how to not only develop and implement marketing plans but also have the skills to do the more routine digital creation of the content. This includes developing and maintaining company websites and creating digital advertisements.
Note: Students will be held to all course prerequisites. Students must complete DSN 094 - Technology Orientation as a prerequisite to this certificate, which is FREE of charge and can be completed through Blackboard in approximately 60 minutes.
BMK 305 Marketing
DSN 094 Technology Orientation
DSN 121 Basic InDesign
DSN 210 Basic Photoshop
DSN 220 Concept Development
SDD 100 Basic Web Design & Development