Certificate in Marketing Analytics

The marketing landscape is changing from a product-focused approach to a customer-centric approach and, because of this, employers have listed marketing analytics as a highly valued skill set for new hires. Today’s marketing professional must not only know how to use data to identify and understand their customers, but also how to synthesize this information with their marketing plans and develop deliverables to track ROI.  This certificate is five courses and utilizes classes from both the marketing and data analytics degree programs. Note: Students are held to all prerequisite requirements; some students may require more than 5 courses to complete this certificate.


BBM 325 Intro to Business Analytics; CTA 326 Integrated Excel in Business Problem Solving; BMK 305 Marketing

15 Credits

Marketing Analytics Certificate Required Classes

BBA 305 Advanced Excel for Business Analytics

BBA 430 Data Visualization

BBA 440 Web and Social Media Analytics

BMK 400 Social Media Marketing

BMK 471 Mobile Marketing

*PLEASE NOTE: Courses in certificates must meet the minimum grade requirements for courses in full programs. In addition, a minimum GPA of 2.0 is required for an undergraduate certificate.

This information applies to students who enter this degree program during the 2024-2025 Academic Year. If you entered this degree program before the Fall 2023 semester, please refer to the academic catalog for the year you began your degree program.