The marketing landscape is changing from a product-focused approach to a customer-centric approach and, because of this, employers have listed marketing analytics as a highly valued skill set for new hires. Today’s marketing professional must not only know how to use data to identify and understand their customers, but also how to synthesize this information with their marketing plans and develop deliverables to track ROI. This certificate is five courses and utilizes classes from both the marketing and data analytics degree programs. Note: Students are held to all prerequisite requirements; some students may require more than 5 courses to complete this certificate.
BBM 325 Intro to Business Analytics; CTA 326 Integrated Excel in Business Problem Solving; BMK 305 Marketing
BBA 305 Advanced Excel for Business Analytics
BBA 430 Big Data and Visualization
BBA 440 Web and Social Media Analytics
BMK 400 Social Media Marketing
BMK 471 Mobile Marketing
This information applies to students who enter this degree program during the 2023-2024 Academic Year. If you entered this degree program before the Fall 2022 semester, please refer to the academic catalog for the year you began your degree program.