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Program Purpose
The Bachelor of Science degree program in Business Management provides courses and business-related experiences for students who intend to pursue careers in business management or apply to graduate school.
Program of Study
Course offerings emphasize rigorous analysis of the basic concepts and principles to understanding the management field. Coursework relates theories and ideas to business organizations’ operating practices and policies. These courses provide a unique opportunity for students to explore the workings of management. As supplemental activities to the traditional classroom format, “hands-on” classroom experiences offer an awareness of what happens in the business world, which is not easily obtained through conventional lecture methods. In addition, the general education requirements provide a well-rounded academic foundation.
Cooperative Learning Experiences
Cooperative learning experiences (co-ops) are available in the Business Management program for BBM 315 Supervisory Management and HRM 310 Organizational Development. Depending on the co-op experience available and the student’s course completion schedule, other courses, such as BBM 301 Organizational Behavior, may also be completed as a co-op. Elective courses may also be structured as co-ops. Each co-op experience is expected to last for two consecutive semesters and earn the student six credits toward their 120-credit degree.
To be eligible for the co-op the student must have completed 60 credits and have a minimum 2.5 GPA. The student must contact the Office of Work-Integrated Learning (WIL) one semester before they would like to begin their co-op assignment. Once an opportunity description is secured, the WIL office will seek credit approval for the experience from the Business Management Program Chair.
Program Competencies
In addition to achieving the Wilmington University undergraduate graduation competencies given in the Academic Information section of this catalog, each graduating student will be able to:
Minimum Grade Policy
The College of Business policy requires students pursuing a degree in Business Management to attain a minimum grade of “C” for all program core courses. For the purpose of this policy, program core courses are all Business Management courses. These courses are designated by the prefix “BBM.”
ENG 121 English Composition I
ENG 122 English Composition II
ENG 131 Public Speaking
ENG 310 Research Writing
BBM 319 Business Ethics
VFP 313 Aesthetics of Film
DSN 110 Fundamentals of Drawing
TEC 215 Basic Photography
COM 245 Writing for the Media
Culinary Arts Elective
Drama Elective
Ethnic Studies Elective
Fine Arts Elective
Foreign Language Elective
History Elective
HUM Humanities Elective
Literature Elective
Music Elective
Philosophy Elective
Religion Elective
ECO 101 Economics I
PSY 101 Introduction to Psychology
OR
SOC 101 Introduction to Sociology
MAT 205 Introductory Survey of Mathematics
Natural Science Elective
CTA 326 Integrating Excel into Business Problem Solving
PHI 100 Introduction to Critical Thinking
HIS 381 Contemporary Global Issues
BAC 101 Accounting I
BAC 102 Accounting II
BBA 301 Intro to Business Analytics
BBM 201 Principles of Management
BBM 301 Organizational Behavior
BBM 320 Business Communications
BBM 402 Strategic Management
BMK 305 Marketing
FIN 305 Financial Management
MAT 312 Business Statistics
BBM 301: available as a co-op.
The College of Business programs require a minimum grade of “C” for program core courses. Students receiving a grade lower than “C” in any required program core course must retake that course.
BBM 315 Supervisory Management
BBM 347 Interpersonal Skills and Professionalism in the Workplace
BBM 370 Global Business Management
BBM 411 Operations and Systems Management
BBM 412 Project Management
BLA 303 Legal and Ethical Environment of Business
ECO 102 Economics II
FIN 306 Corporate Finance
HRM 310 Organizational Development
HRM 311 Human Resource Management
MIS 320 Management Information Systems
BBM 315, HRM 310: available as a co-op
Business Elective
Free Elective
Today’s economic environment is both changing and challenging in the business world. Armed with a working knowledge of current economic principles and issues, business professionals have a competitive advantage over their peers who lack such understanding. Building upon the principles taught in macro and microeconomics, this five-course concentration is not a theoretical, quantitative, or research program but fosters an applied approach. It seeks answers to real-world challenges: inflation, foreign trade, economic strategy and competitiveness, land use, sustainability, crime, transportation, etc. Whether your career path involves profit or non-profits, local or regional government, banking, or investments, this applied economics concentration adds value to your degree.
Studying economics can give you a deeper understanding of how the world works, mainly how people make decisions and allocate resources. Here are some reasons why studying economics can be valuable:
1. Economics is the study of how individuals, businesses, and governments make decisions about the allocation of scarce resources.
2. Better citizenship: Economics provides a framework for understanding public policy issues, such as taxes, trade, and regulation. By understanding these issues, individuals can be better-informed citizens and participate more effectively in the political process.
3. Analytical skills: Studying economics can develop critical thinking, problem-solving, and analytical skills that can be applied to a wide range of fields and professions.
4. Solving real-world problems: Many real-world problems, such as poverty, inequality, and environmental degradation, have economic dimensions. Studying economics can equip individuals with the tools to analyze and solve these problems.
5. Career opportunities: Economics provides a strong foundation for a wide range of careers, including finance, business, government, and law.
6. Global perspective: Economics provides a global perspective on economic issues, allowing individuals to understand how the global economy functions and how economic policies in one country can affect other countries.
Studying economics can help you make informed decisions, better understand the world, and contribute to economic progress and development.
ECO 321 Economics of Money and Banking
ECO 340 Urban Economics & Sustainability
ECO 440 International Economics
The non-profit industry is one of the fastest-growing employers. The industry is seeking marketers, HR professionals, and managers interested in strategic planning within the non-profit sector. This non-profit concentration will focus on the following content areas: Introduction to non-profits, fiscal management, advocacy, public policy, and one specific identified non-profit course in the student’s program. There are four core courses in the concentration and one specific program course or an internship. Two courses are shared between the College of Behavioral Science and the College of Business. It is a concentration for bachelor’s degrees in Business Management, Finance, Marketing, Human Resource Management, and Sports Management.
NFP 303 Foundations of Fiscal Management for Nonprofit
NFP 304 Advocacy and Public Policy
NFP 305 Introduction to Nonprofit Management
NFP 308 Grant Writing for Nonprofits
BBM 381 Introduction to Social Entrepreneurship
FIN 331 Finance for Nonprofit
HRM 361 HRM in Public and Nonprofit Organizations
NFP 307 Fundraising for Nonprofits
SPM 309 Sport and Athletics Fundraising
Students may substitute any program specific course for an alternate NFP course or an internship.
A Business Management Degree with a concentration in Sales Administration provides students with knowledge, skills, and abilities that support career development in sales administration. The service industry is one of the nation’s fastest-growing areas. With many professionals retiring in the next five to 10 years, the employment forecast for sales professionals is promising. This concentration prepares students for careers in professional sales, with a curriculum focusing on sales techniques, data analysis, technology, consumer behavior, ethics, communication, customer service, presentations, and proposals. Students can select one course based on their professional interests, encompassing general sales, hospitality, or sports. They will also have opportunities to practice new techniques in class and transfer those acquired competencies in the workplace or job interview.
BBM 100 Customer Service Workshop
BBM 110 Fundamentals of Ethical Sales Techniques
BBM 308 Introduction to Sales Force Management
BMK 320 Consumer Behavior
BBM 415 Effective Sales Presentations and Proposals
BBA 430 Data Visualization
ISM 350 Information Technology Policy and Strategy
BBM 330 Power and Influence
HSP 201 Customer Relations in the Hospitality Industry
SPM 310 Sales in Sports
Students must take the following prerequisites to complete this certificate:
BBM 201 Principles of Management and BMK 305 Marketing are required for the Bachelor of Science in Business Management full degree program.
The concentration in Small Business Management is available to all undergraduate business students. The curriculum focuses on the various critical aspects of starting and managing a small business. Content areas relating to the curriculum include marketing, managing, and developing a business plan.
BBM 350 Introduction to E-Commerce
BBM 351 Small Business Management
BLA 310 Small Business Law
BMK 366 Entrepreneurship
BMK 400 Social Media Marketing
The concentration in Sport Management in the Business Management program provides students with the knowledge and practical experience necessary for a career in Sport Management. The Sport Management concentration is an intensive experiential curriculum based on sport management concepts and objectives. Students will learn the business of sports—from social media and marketing to facilities management, sport finance, event planning, and sport analytics. The concentration in Sport Management integrates project-based learning with practical internship requirements and prepares students for opportunities in the sports industry. In addition to the Sport Management curriculum, the program includes a vital business management component, providing students with the skills necessary to succeed in the corporate areas of this field. The Sport Management concentration offers students a variety of hands-on experiences that enhance their opportunities and career choices. The Sport Management Concentration has existing sport organization internship partners globally and has partnered with sport executives and organizations to provide a project-based opportunity to our students.
SPM 305 Sport Management I
SPM 306 Sport Media Relations
SPM 408 Financing Sport Operations
SPM 490 Sport Management Internship I
SPM 405 Sport Management II
SPM 491 Sport Management Internship II
SPM 400 Seminar in Sport Analytics
SPM 407 Sport Marketing and Promotions
The following courses or their equivalents are prerequisites for a degree in Business Management:
Through Dual-Credit ADVANTAGE™, this accelerated program option allows eligible College of Business students to take up to four selected graduate-level courses in place of selected undergraduate courses. It provides the opportunity to be formally accepted into the M.S. in Management or MBA graduate program prior to completion of their bachelor’s degree.
To be eligible, students must have completed 75 undergraduate credits, obtained an overall GPA of 3.0 or better, and have specific undergraduate courses remaining in their program. Please schedule an appointment with an Academic Advisor to learn if you are eligible to participate in this program and determine your concentration-specific course substitutions and requirements.
Note: These graduate-level courses will fulfill undergraduate and graduate degree program requirements. Students are required to maintain a 3.0 in all graduate programs.
This information applies to students who enter this degree program during the 2024-2025 Academic Year. If you entered this degree program before the Fall 2023 semester, please refer to the academic catalog for the year you began your degree program.
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