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Program Purpose
The Bachelor of Science degree program in Marketing is designed for students who desire to pursue any of the many careers in the field of marketing. The program includes a general overview of the following areas: consumer, service and business-to-business market planning, product development, consumer behavior, marketing research, integrated marketing communication (i.e., advertising, public relations, sales promotion and selling), physical distribution, social media marketing and global marketing.
Program of Study
The marketing degree program focuses on strategic, as well as tactical, marketing concepts. It integrates product, price, promotion and physical distribution throughout its courses. Offerings stress the use of modern techniques to investigate, analyze, and solve a wide variety of marketing needs within various environmental challenges and opportunities.
Cooperative Learning Experiences
Cooperative learning experiences (co-ops) are available in the Marketing program for BMK 320 Consumer Behavior and BMK 400 Social Media Marketing. Depending on the co-op experience available and the student’s course completion schedule, other courses such as BBM 301 Organizational Behavior may also be completed as co-ops. Elective courses may also be structured as co-ops. Each co-op experience is expected to last for two consecutive semesters and earn the student six credits toward their 120-credit degree.
To be eligible for the co-op the student must have completed 60 credits and have a minimum 2.5 GPA. The student must contact the office of Work-Integrated Learning (WIL) one semester before they would like to begin their co-op assignment. Once an opportunity description is secured, the WIL office will seek credit approval of the experience from the Marketing Program Chair.
Program Competencies
In addition to achieving the Wilmington University undergraduate graduation competencies given in the Academic Information section of this catalog, upon completion of the program, students will:
Minimum Grade Policy
ENG 121 English Composition I
ENG 122 English Composition II
ENG 131 Public Speaking
ENG 310 Research Writing
BBM 319 Business Ethics
VFP 313 Aesthetics of Film
DSN 110 Fundamentals of Drawing
TEC 215 Basic Photography
COM 245 Writing for the Media
Culinary Arts Elective
Drama Elective
Ethnic Studies Elective
Fine Arts Elective
Foreign Language Elective
History Elective
HUM Humanities Elective
Literature Elective
Music Elective
Philosophy Elective
Religion Elective
ECO 105 Fundamentals of Economics
PSY 101 Introduction to Psychology
OR
SOC 101 Introduction to Sociology
MAT 205 Introductory Survey of Mathematics
Natural Science Elective
CTA 326 Integrating Excel into Business Problem Solving
PHI 100 Introduction to Critical Thinking
HIS 381 Contemporary Global Issues
BAC 101 Accounting I
BAC 102 Accounting II
BBA 301 Intro to Business Analytics
BBM 201 Principles of Management
BBM 301 Organizational Behavior
BBM 320 Business Communications
BBM 402 Strategic Management
BMK 305 Marketing
FIN 305 Financial Management
MAT 312 Business Statistics
BBM 301: available as a co-op
BLA 303 Legal and Ethical Environment of Business
BMK 308 Global Marketing
BMK 320 Consumer Behavior
BMK 321 Marketing Research
BMK 400 Social Media Marketing
BMK 413 Marketing Management
BMK 471 Mobile Marketing
BMK 410 Integrated Marketing Communications
MIS 320 Management Information Systems
BMK 489 Experiential Learning in Marketing
BMK 490 Marketing Internship
BMK 320, BMK 400: available as a co-op
The prerequisite for BMK 400 is BMK 300 or BMK 305 and will be waived for Digital Media Students only.
Select two from the following:
BMK 300 Design for Marketing
BMK 306 Principles of Advertising
BMK 307 Public Relations
BMK 355 Internet Marketing
BMK 366 Entrepreneurship
SPM 407 Sport Marketing and Promotions
Business Elective
Certain courses may be available as a co-op.
Free Elective
The field of marketing is undergoing rapid changes with the dramatically increased use of marketing on the internet especially for social media sites. While traditional marketing knowledge and approaches do apply to internet and social media marketing, new skills are increasingly expected of employees entering these newer areas of marketing. New hires are expected to know how to not only develop and implement marketing plans but also have the skills to do the digital creation of the content such as developing and maintaining company websites and creating digital advertising. The four courses listed below will replace the three marketing electives and one of the business electives and are required for completion of a Marketing degree with a concentration in Digital Marketing.
BBA 440 Web and Social Media Analytics
DSN 210 Basic Photoshop
The nonprofit industry is one of the fastest growing employers. The industry is seeking out marketers, HR professionals, and managers with an interest in strategic planning within the nonprofit industry. This nonprofit concentration will focus on the following content areas: Introduction to nonprofits, fiscal management, advocacy and public policy, and one specific identified nonprofit course in the student’s program. There are four core courses in the concentration and one specific program course or an internship. Two of the courses are shared between the College of Behavioral Science and the College of Business. This is a concentration for bachelor’s degrees in Business Management, Finance, Marketing, and Human Resource Management.
NFP 303 Foundations of Fiscal Management for Nonprofit
NFP 304 Advocacy and Public Policy
NFP 305 Introduction to Nonprofit Management
NFP 308 Grant Writing for Nonprofits
BBM 381 Introduction to Social Entrepreneurship
FIN 331 Finance for Nonprofit
HRM 361 HRM in Public and Nonprofit Organizations
NFP 307 Fundraising for Nonprofits
SPM 309 Sport and Athletics Fundraising
Students may substitute any program specific course for an alternate NFP course of their choosing or an internship.
Marketing Elective
BBM 411 Operations and Systems Management
HRM 311 Human Resource Management
The following courses or their equivalents are prerequisites for a degree in Marketing: ENG 122 English Composition II MAT 205 Introductory Survey of Mathematics BAC 101 Accounting I BAC 102 Accounting II CTA 326 Integrating Excel into Business Problem Solving BBM 201 Principles of Management BMK 305 Marketing
Through Dual-Credit ADVANTAGE™, this accelerated program option allows eligible College of Business students to take up to four selected graduate-level courses in place of selected undergraduate courses. It provides the opportunity to be formally accepted into the M.S. in Management or MBA graduate program prior to completion of their bachelor’s degree.
To be eligible, students must have completed 75 undergraduate credits, obtained an overall GPA of 3.0 or better, and have specific undergraduate courses remaining in their program. Please schedule an appointment with an Academic Advisor to learn if you are eligible to participate in this program and determine your concentration-specific course substitutions and requirements.
Note: These graduate-level courses will fulfill undergraduate and graduate degree program requirements. Students are required to maintain a 3.0 in all graduate programs.
This information applies to students who enter this degree program during the 2024-2025 Academic Year. If you entered this degree program before the Fall 2023 semester, please refer to the academic catalog for the year you began your degree program.
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