Course Descriptions
Business Management
BBM 350
Introduction to E-Commerce
3 credits
E-commerce has made a major impact on the way organizations do business in today’s global economy. Although E-commerce management is based on the universal principles of management, there are differences that need to be taken into consideration. This course examines the variety of ways that the Internet, Web, and mobile platform are used to build new business firms in tandem with standard rules of business. This course explores the very complex phenomenon of E-commerce that involves considerations of markets, firms, consumer behavior, and technology. E-commerce is continually evolving and is a marketplace for products, services, content (social networks, photos, blogs), and entertainment (movies, TV, video, music, games). E-commerce is as much a sociological phenomenon as it is a business and technological phenomenon. In addition to the social aspect of E-commerce, two major themes examined are the full emergence of the mobile platform and the increasing emphasis on local E-commerce.
Prerequisite(s): BBM 201