Course Descriptions
Marketing
BMK 321
Marketing Research
3 credits
This course examines the systematic design, collection, analysis, and reporting of data relevant to the marketing function within the organization. It specifically addresses the growing role that technology plays in predicting consumer behavior, marketing trends, addressing marketing problems, and the development of new products and services. This is a required marketing course for marketing majors.
Prerequisite(s): BMK 305 and MAT 312 (prior to 2016-2017, MAT 308)