Course Descriptions
Marketing
BMK 366
Entrepreneurship
3 credits
The focus of this course is on the critical aspects of starting and maintaining a new business venture. The course takes the student from the point of seeing their new product, service, or idea as a ''concept'' to making it a reality. Important factors relating to financial, legal, economic, management, and especially marketing, are discussed with respect to the new ventures. This is a marketing or business management elective, and previously was listed as BBM 366.
Prerequisite(s): BMK 305