Course Descriptions

Business Communication

MCM 6100
Multi-Media Communication
3 credits

This course represents a unique combination of business strategy, business analytics and big data, visualization, and the adept use of a sampling of multi-media tools (text, audio, video, and animation) and communication channels (web presence, social media, marketing campaigns).  In today's hypercompetitive business environment, businesses must compete based on strategic messaging and the value of the content they provide to informed customers, suppliers, and business partners.

MCM 6101
Communication Writing
3 credits

Our world is quickly becoming more complicated, diverse, and data-driven, with many new developments that are only understood by experts - so how does a business communicate to a multitude of audiences about its new capabilities?  Clear and compelling business writing is key to drive funding, public awareness, and ultimately consumer adoption.  Upon successful completion of this course, students will understand the basics of business communications and be able to apply components of the 'CCCD model':

Choosing (...a communication goal and strategy)
Creating (...the message)
Coordinating (...with others who are interdependent to the message)
Delivering (...the message appropriately to the right audience)

Students will also gain an understanding of how, why and the most effective way for people to communicate in business/organizational settings.  This class will help prepare students to navigate a complex business world that is highly dependent on the ability to communicate well.  This course places heavy emphasis on the components of writing to create clear and concise communication in all forms.

MCM 6102
Legal and Ethical Issues
3 credits

Students will examine key issues in communications.  Special emphasis is given to the evolution of present day interpretations of the First Amendment, conflict of interest, fair use, intellectual property, invasion of privacy, government regulation of the media, and more.  Ethical theories will be explored utilizing real-world practical application.

MCM 6103
Communication Analytics
3 credits

Students will acquire the knowledge necessary to establish a holistic communication presence including web page(s), blogs, social media using static and dynamic approaches to interact and inform customers, suppliers, and business partners.  Students will acquire skills in creating a holistic, synergetic approach that manages the relationship with customers, both B2C and B2B (and B2B2C).  Students will also learn how to implement Google Analytics and statistical analysis and visualization tools to get a clearer understanding of all communication touch points, internally and externally.  Students will learn how to integrate traditional and digital techniques including email marketing, data mining for potential customer interest as well as monitoring customer complaints, and how to create a dashboard to monitor overall success in all online customer touch points.

MCM 6104
Strategic Communication
3 credits

Various business and governmental policies affect everyone personally and affect the nation in countless ways.  It evolves constantly while engaging a wide variety of stakeholders and different branches and levels of business and government.  For this course, we will approach strategic communication and policy from an historical perspective, from the perspective of stakeholders, and examine current events in select areas of strategic communication through a political lens.  Also, we will look at the mechanics of communication delivery so we will be able to recognize its different components and interactions.