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Master of Science

Program Requirements

MSM with a Concentration in Marketing

This concentration has two additional program competencies:

  1. Demonstrating knowledge of management issues affecting marketing in a global environment confronting U.S. organizations today.
  2. Formulating business strategies in order to meet sales, marketing and customer service needs.

To fulfill the requirements for the MSM with a concentration in Marketing, students must complete an 18-credit hour business management core, a 12-credit hour concentration and six elective credits. While some course sequencing is necessary, the program is designed to permit students to complete requirements at their own pace. The 12 courses listed below are required for completion of the MSM with a concentration in Marketing.

Course Requirements

MBA 7600 Available Online Global Marketing Management

MBA 7608 Available Online Integrated Marketing Communications

MBA 7603 Available Online Market Research and Consumer Behavior

MGT 6501 Available Online Organizational Theory and Design

MGT 6503 Available Online Leadership Development and Change Management

MGT 7400 Available Online Analysis of Decision Making

MGT 7710 Available Online Integrative Independent Study Project A

MGT 7800 Available Online Strategy in Organizations

MGT 8800 Available Online Integrative Independent Study Project B

MHR 7830 Available Online Finance and Accounting for Managers

Choose two of the following electives:
MBA 7592 Available Online Global Enterprise Development
MBA 7604 Available Online New Business Ventures
MBA 7606 Available Online Business-to-Business and Business-to-Government Marketing MBA 7610 Salesmanship & Sales Force Management

Total core/concentration courses is 12 courses equaling 36 credit hours.

This information applies to students who enter this degree program during the 2018-2019 Academic Year. If you entered this degree program before the Fall 2018 semester, please refer to the academic catalog for the year you began your degree program.