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Business Analytics, Bachelor of Science

Program Purpose

Business Analytics is the combination of skills, technologies, applications, and processes used by organizations to gain data-driven insights that can be used for decision making across business functions including finance, marketing, and operations.  The program is designed to provide the statistical, analytical, technical and critical thinking skills required to be competitive in the modern business environment that increasingly utilizes large data sources to improve the quality of business decisions.

Program of Study

The Bachelor of Science degree program in Business Analytics provides course work from both the College of Business and the College of Technology.  Course offerings emphasize those analytic and critical thinking skills presently needed by business professionals.    With the constant development of new technologies there is a need to efficiently collect and store vast amounts of digital data.  Students in this program will develop the necessary skills to extract, analyze, organize and present data in a manner that is useful for organizational decision making.  The program will require students to develop a high level of quantitative and technological skills.  It utilizes the courses from the undergraduate business core, courses from the College of Technology, and specialized courses in the area of business analytics.

Cooperative Learning Experiences

Cooperative learning experiences (co-ops) are available in the Business Analytics program utilizing elective courses approved by the Program Chair.  Depending on the co-op experience available and the student’s course completion schedule, other courses such as BBM 301 Organizational Behavior may also be completed as a co-op.  Each co-op experience is expected to last for two consecutive semesters and earn the student six credits toward their 120 credit degree.

To be eligible for the co-op the student must have completed 60 credits and have a minimum GPA of 2.5.  The student must contact the office of Work-Integrated Learning (WIL) one semester before they would like to begin their co-op assignment.  Once an opportunity description is secured, the WIL office will seek credit approval of the experience from the Business Analytics Program Chair.

Program Competencies

In addition to achieving the Wilmington University undergraduate graduation competencies given in the Academic Information section of the catalog, each graduating student will be able to:

  1. Effectively evaluate and frame business problems and acquire knowledge and skills of statistical tools available to analyze business problems such as the Business Intelligence Concepts of Online Analytical Processing and data mining.
  2. Utilize critical thinking strategies to evaluate problems and solutions, and make recommendations based on client needs utilizing appropriate analytical tools.
  3. Demonstrate effective information literacy and communication with valid and reliable research as it relates to the field of business analytics.
  4. Apply the ethical standards as required by professionals in the business analytics field.

Minimum Grade Policy

College of Business programs require a minimum grade of "C" for all program core courses.  For Business Analytics majors this includes courses with prefixes other than BBA.  This includes courses with prefixes BBA, BBM, CSC, ECO, ISM and PHI that fall under the Business Analytics Program Core section below.  Business Analytics majors receiving a grade lower than "C" in any program core course must retake that course.

For Business Analytics majors, a minimum grade of "C" is also required in three pre-requisite courses outside of the program core, specifically BBA 301 (or its equivalent), BMK 305, and MAT 312.


Curriculum - General Education Requirements

English Composition (12 Credits)

ENG 121 English Composition I

ENG 122 English Composition II

ENG 131 Public Speaking

ENG 310 Research Writing

Humanities Elective (6 credits)

BBM 319 Business Ethics

COM 245 Writing for the Media

DSN 110 Fundamentals of Drawing

TEC 215 Basic Photography

VFP 313 Aesthetics of Film

Culinary Arts Elective

Drama Elective

Ethnic Studies Elective

Fine Arts Elective

Foreign Language Elective

History Elective

HUM Humanities Elective

Literature Elective

Music Elective

Philosophy Elective

Religion Elective

Social Science Electives (6 credits)

ECO 101 Economics I

PSY 101 Introduction to Psychology

OR

SOC 101 Introduction to Sociology

Mathematics (3 Credits)

MAT 205 Introductory Survey of Mathematics

Natural Science (3 or 4 Credits)

Natural Science Elective

Computer Operations (3 Credits)

CTA 326 Integrating Excel into Business Problem Solving

Critical Analysis (3 Credits)

PHI 100 Introduction to Critical Thinking

Citizenship (3 Credits)

HIS 381 Contemporary Global Issues

Business Core (30 credits)

BAC 101 Accounting I

BAC 102 Accounting II

BBA 301 Intro to Business Analytics

BBM 201 Principles of Management

BBM 301 Organizational Behavior

BBM 320 Business Communications

BBM 402 Strategic Management

BMK 305 Marketing

FIN 305 Financial Management

MAT 312 Business Statistics

Prerequisite Note:

CTA 326 or CTA 226 are the prerequisites for BBA 301.

ENG 122 is the prerequisite for BBM 320.

The successful completion of all Business Core courses is the prerequisite for BBM 402.

Note: BBM 301 is available as a co-op.

 

Business Analytics Core (36 credits)

BBM 412 Project Management

BBA 305 Advanced Excel for Business Analytics

BBA 350 Predictive Analytics

BBA 360 Forecasting for Business Analytics

BBA 370 Simulation for Business Analytics

BBA 420 Data Mining

BBA 430 Big Data and Visualization

CSC 345 Database Foundations

ECO 102 Economics II

ISM 330 Business Intelligence

Choose one of the following two courses:

PHI 314 Ethics for Computer Professionals

OR

CSC 414 Ethics for AI and Data Analytics

Choose one of the following two courses:

BBA 489 Experiential Learning in Business Analytics

OR

BBA 490 Internship in Business Analytics

ISM Prerequisite Note:

ISM 330: The prerequisite is CTA 326 or equivalent.

PHI Prerequisite Note:

PHI 314: The prerequisite is CTA 206 or CTA 210 or equivalent.

BBM Prerequisite Note:

BBM 412: The prerequisite is BBM 201.

BBA Prerequisite Notes:

BBA 305: The prerequisite is BBA 301 or SPM 400 or BBM 325.

BBA 350: The prerequisite is BBA 305 and MAT 312.

BBA 360: The prerequisite is BBA 305 and MAT 312.

BBA 370: The prerequisite is BBA 305 and MAT 312.

BBA 420: The prerequisite is BBA 350.

BBA 489 or BBA 490: This is the last course to be taken.  All courses listed in the Business Analytics Program Core are required to be taken before the Capstone with a minimum grade of "C."

 

ECO Prerequisite Note:

ECO 102: The prerequisite is ECO 101.

Business Electives (9 credits)

Business Elective

Business Elective

Business Elective

Choose from the following:

BAC 201 Intermediate Accounting I

BAC 202 Intermediate Accounting II

BBA 380 Database Marketing

BBA 440 Web and Social Media Analytics

BBA 450 Advanced Visualization

BBA 460 R for Business Analytics

BMK 321 Marketing Research

CTA 236 Introduction to SPSS

CSC 419 Python for Data Science

CSC 420 Intro to Artificial Intelligence

FIN 306 Corporate Finance

FIN 410 Financial Reporting and Analysis

GIS 300 Geographic Information Systems Science & Technology

MAT 313 Experimental Design

SEC 290 Introduction to Programming with Python

Prerequisite Notes:

BBA 380: The prerequisite is BMK 305 and BBA 350.

BBA 440: The prerequisite is BBA 305.

BBA 450: The prerequisite is BBA 430.

MAT 313: The prerequisite is MAT 205 or MAT 122 with a minimum grade of "C" or College of Business degree completion candidate.

 

Certain courses may be available as a co-op.

Free Electives (6 credits)

Free Elective

Free Elective

Students with less than 16 transfer credits are required to take FYE 101 as one of their electives.

Business Analytics Completion Degree

What is a Completion Degree?

A completion degree is a personalized version of a bachelor's degree created exclusively for students who have completed an associate degree at an accredited institution. Completion degrees are available for most Wilmington University Bachelor of Science degrees. A student who expects to transfer a completed associate's degree should communicate with a Wilmington University academic advisor before registering for courses. A transcript with documentation of the conferred degree must be received by Wilmington University to confirm eligibility.

Curriculum

Transfer students who hold an associate degree from a partner institution are required to take the following Business Analytics courses.The College of Business programs require a minimum grade of "C" for Business Analytics Program Core Courses.  Students receiving a grade lower than "C" in any required program core course must retake that course.

Business Analytics Program Core Courses

BBA 305 Advanced Excel for Business Analytics

BBA 350 Predictive Analytics

BBA 360 Forecasting for Business Analytics

BBA 370 Simulation for Business Analytics

BBA 420 Data Mining

BBA 430 Big Data and Visualization

CSC 345 Database Foundations

ISM 330 Business Intelligence

Choose one of the following two courses:

BBA 489 Experiential Learning in Business Analytics

BBA 490 Internship in Business Analytics

Choose one of the following two courses

CSC 414 Ethics for AI and Data Analytics

PHI 314 Ethics for Computer Professionals

Completion Degree Required Courses

BBM 320 Business Communications

BBM 402 Strategic Management

FIN 305 Financial Management

MAT 312 Business Statistics


Choose one of the following two courses:

BBM 412 Project Management

BMK 305 Marketing

The following courses or their equivalents are prerequisites for a degree in Business Analytics:

ENG 122 English Composition II

MAT 205 Introductory Survey of Mathematics

BBA 301 Intro to Business Analytics


BAC 101 Accounting I

BAC 102 Accounting II

CTA 326 Integrating Excel into Business Problem Solving

ECO 101 Economics I

ECO 102 Economics II

BBM 201 Principles of Management

BBM 301 Organizational Behavior

Dual-Credit ADVANTAGEā„¢ Accelerated Option

Through Dual-Credit ADVANTAGE™, this accelerated program option allows eligible College of Business students to take up to four selected graduate-level courses in place of selected undergraduate courses and provides the opportunity to be formally accepted into the M.S. in Management or MBA graduate program prior to completion of their bachelor’s degree.

In order to be eligible, students must have completed 75 undergraduate credits and obtained an overall GPA of 3.0 or better and have specific undergraduate courses remaining in their program.  Please schedule an appointment with an Academic Advisor to learn if you are eligible to participate in this program and determine your concentration-specific course substitutions and requirements.

Note: These graduate-level courses will fulfill requirements for both the undergraduate and graduate degree programs. Students are required to maintain a 3.0 in all graduate programs.



This information applies to students who enter this degree program during the 2023-2024 Academic Year. If you entered this degree program before the Fall 2022 semester, please refer to the academic catalog for the year you began your degree program.