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Business Analytics, Bachelor of Science

Program Purpose

Business Analytics is the combination of skills, technologies, applications, and processes used by organizations to gain data-driven insights that can be used for decision making across business functions including finance, marketing, and operations.  The program is designed to provide the statistical, analytical, technical and critical thinking skills required to be competitive in the modern business environment that increasingly utilizes large data sources to improve the quality of business decisions.

Program Competencies

  1. The student will effectively discuss data findings in clear, actionable ways to diverse stakeholders, and adapt communication to fit various business and cultural contexts.
  2. The students will demonstrate professional skills, adaptability, and leadership capabilities to support leading data-driven processes, projects and teams in dynamic business environments.
  3. The student will apply critical thinking and analytical tools to analyze business problems and develop data-driven solutions.
  4. The student will demonstrate proficiency in identifying information sources and using current technology and techniques to collect, analyze, and interpret information for solving business problems.
  5. The student will identify and apply ethical principles to ensure data and algorithms are used in an unbiased and responsible manner, promoting integrity and equity in business decisions.

Program of Study

Course offerings emphasize those analytic and critical thinking skills presently needed by business professionals.    With the constant development of new technologies there is a need to efficiently collect and store vast amounts of digital data.  Students in this program will develop the necessary skills to extract, analyze, organize and present data in a manner that is useful for organizational decision making.  The program will require students to develop a high level of quantitative and technological skills.  It utilizes the courses from the undergraduate business core, technology courses, and specialized courses in the area of business analytics.

Cooperative Learning Experiences

Cooperative learning experiences (co-ops) are available in the Business Analytics program utilizing elective courses approved by the Program Chair.  Depending on the co-op experience available and the student’s course completion schedule, other courses such as BBM 301 Organizational Behavior may also be completed as a co-op.  Each co-op experience is expected to last for two consecutive semesters and earn the student six credits toward their 120 credit degree. 

Experiential Learning

Experiential Learning at Wilmington University takes a 360° approach to applied education. Whether you bring significant professional experience and pursue Credit for Prior Learning (CPL), or you complete a Work-Integrated Learning (WIL) experience such as an internship or cooperative education placement embedded within your academic program, these opportunities provide meaningful pathways toward completing your degree.

Minimum Grade Policy

The College of Business and Technology sets a required minimum grade of "C-" for program core courses. Students earning a grade lower than "C-" in a core course must repeat the course.

For Business Analytics majors, a minimum grade of "C-" is also required in three pre-requisite courses outside of the program core, specifically BBA 301 (or its equivalent), BMK 305, and MAT 312.

Curriculum - General Education Requirements

English Composition (12 Credits)

ENG 121 English Composition I

ENG 122 English Composition II

ENG 131 Public Speaking

ENG 310 Research Writing

Humanities Elective (6 credits)

BBM 319 Business Ethics

COM 245 Writing for the Media

DSN 110 Fundamentals of Drawing

TEC 215 Basic Photography

VFP 313 Aesthetics of Film

Culinary Arts Elective

Drama Elective

Ethnic Studies Elective

Fine Arts Elective

Foreign Language Elective

History Elective

Humanities Elective

Literature Elective

Music Elective

Philosophy Elective

Religion Elective

Social Science Electives (6 credits)

ECO 101 Economics I

PSY 101 Introduction to Psychology

OR

SOC 101 Introduction to Sociology

Mathematics (3 Credits)

MAT 205 Introductory Survey of Mathematics

Natural Science (3 or 4 Credits)

Natural Science Elective

Computer Operations (3 Credits)

CTA 326 Integrating Excel into Business Problem Solving

Critical Analysis (3 Credits)

PHI 100 Introduction to Critical Thinking

Citizenship (3 Credits)

HIS 381 Contemporary Global Issues

Business Core (30 credits)

BAC 101 Accounting I

BAC 102 Accounting II

BBA 301 Intro to Business Analytics

BBM 201 Principles of Management

BBM 301 Organizational Behavior

BBM 320 Business Communications

BBM 402 Strategic Management

BMK 305 Marketing

FIN 305 Financial Management

MAT 312 Business Statistics

Prerequisite Note:

ENG 122 is the prerequisite for BBM 320.

The successful completion of all Business Core courses is the prerequisite for BBM 402.

Note: BBM 301 is available as a co-op.

 

Business Analytics Core (36 credits)

BBM 412 Project Management

BBA 305 Advanced Excel for Business Analytics

BBA 350 Predictive Analytics

BBA 360 Forecasting for Business Analytics

BBA 370 Simulation for Business Analytics

BBA 420 Applied Machine Learning

BBA 430 Data Visualization

CSC 345 Database Foundations

ECO 102 Economics II

ISM 330 Business Intelligence

Choose one of the following two courses:

PHI 314 Ethics for Computer Professionals

OR

CSC 414 Ethics for Computer Science

Choose one of the following two courses:

BBA 489 Experiential Learning in Business Analytics

OR

BBA 490 Internship in Business Analytics

ISM Prerequisite Note:

ISM 330: The prerequisite is CTA 326 or equivalent.

PHI Prerequisite Note:

PHI 314: The prerequisite is CTA 206 or CTA 210 or equivalent.

BBM Prerequisite Note:

BBM 412: The prerequisite is BBM 201.

BBA Prerequisite Notes:

BBA 305: The prerequisite is BBA 301 or SPM 400 or BBM 325.

BBA 350: The prerequisite is BBA 305 and MAT 312.

BBA 360: The prerequisite is BBA 305 and MAT 312.

BBA 370: The prerequisite is BBA 305 and MAT 312.

BBA 420: The prerequisite is BBA 350.

BBA 489 or BBA 490: This is the last course to be taken.  All courses listed in the Business Analytics Program Core are required to be taken before the Capstone with a minimum grade of "C-."

 

ECO Prerequisite Note:

ECO 102: The prerequisite is ECO 101.

Business Electives (9 credits)

Business Elective

Business Elective

Business Elective

Choose from the following:

BAC 201 Intermediate Accounting I

BAC 202 Intermediate Accounting II

BBA 380 Database Marketing

BBA 450 Advanced Visualization

BBA 460 R for Business Analytics

BMK 321 Marketing Research

CTA 236 Introduction to SPSS

CSC 419 Python for Data Science

CSC 420 Intro to Artificial Intelligence

FIN 306 Corporate Finance

FIN 410 Financial Reporting and Analysis

MAT 408 Advanced Statistical Analysis

SEC 290 Introduction to Programming with Python

Prerequisite Notes:

BBA 380: The prerequisite is BMK 305 and BBA 350.

BBA 450: The prerequisite is BBA 430.

MAT 408: The prerequisite is MAT 308 or MAT 312 with a minimum grade of "C-" or College of Business and Technology degree completion candidate.

 

Certain courses may be available as a co-op.

Free Electives (6 credits)

Free Elective

Free Elective

Students with less than 16 transfer credits are required to take FYE 101 as one of their electives.

Business Analytics Completion Degree

What is a Completion Degree?

A completion degree is a personalized version of a bachelor's degree created exclusively for students who have completed an associate degree at an accredited institution. Completion degrees are available for most Wilmington University Bachelor of Science degrees. A student who expects to transfer a completed associate's degree should communicate with a Wilmington University academic advisor before registering for courses. A transcript with documentation of the conferred degree must be received by Wilmington University to confirm eligibility.

Curriculum

Transfer students who hold an associate degree from a partner institution are required to take the following Business Analytics courses.

A minimum grade of "C-" is also required in three pre-requisite courses outside of the program core, specifically BBA301 (or its equivalent), BMK305, and MAT312.

 

Business Analytics Program Core Courses

BBA 305 Advanced Excel for Business Analytics

BBA 350 Predictive Analytics

BBA 360 Forecasting for Business Analytics

BBA 370 Simulation for Business Analytics

BBA 420 Applied Machine Learning

BBA 430 Data Visualization

CSC 345 Database Foundations

ISM 330 Business Intelligence

Choose one of the following two courses

CSC 414 Ethics for Computer Science

PHI 314 Ethics for Computer Professionals

Choose one of the following two courses:

BBA 489 Experiential Learning in Business Analytics

BBA 490 Internship in Business Analytics

Completion Degree Required Courses

BBM 320 Business Communications

BBM 402 Strategic Management

FIN 305 Financial Management

MAT 312 Business Statistics


Choose one of the following two courses:

BBM 412 Project Management

BMK 305 Marketing

The following courses or their equivalents are prerequisites for a degree in Business Analytics:

ENG 122 English Composition II

MAT 205 Introductory Survey of Mathematics

BBA 301 Intro to Business Analytics


BAC 101 Accounting I

BAC 102 Accounting II

CTA 326 Integrating Excel into Business Problem Solving

ECO 101 Economics I

ECO 102 Economics II

BBM 201 Principles of Management

BBM 301 Organizational Behavior

This information applies to students who enter this degree program during the 2026-2027 Academic Year. If you entered this degree program before the Fall 202 semester, please refer to the academic catalog for the year you began your degree program.